Written by Sarah Jane Dunaway | Social Media & Website Development Director
Whether you are an active everyday user of Facebook or actively trying to avoid social media, we all know about Facebook and its existence. But what if you are a business owner, in particular the owner of a small or local business?
I know the idea of adding one more task to your plate can feel daunting, especially if you are not an avid user of social media. But, we live in a tech-savvy world and Facebook is too important not to utilize for your business.
When I talk to business owners, it almost always comes down to time and interest. Many people simply do not have the time, and some do not have the interest in managing social media accounts. Personally, I also support the idea that you should utilize the outlets you are most comfortable on and most likely to use well. The last thing you want is to setup multiple social media accounts for your brand, only to abandon them two months down the road.
Unfortunately, Facebook is the number one recommendation I can give any business or brand and the social media account I tell all customers to setup and learn to utilize well, even if it means stepping outside their comfort zone.
1. It serves as a secondary website
I cannot tell you how many websites I visit regularly that are outdated or missing pertinent information. This is especially true for small businesses! So many websites are poorly designed with painful-to-look-at graphics and key missing details.
So what do I do when I am trying to find the store hours, or if a restaurant is hosting a special event for an upcoming holiday? I go to the Facebook page. And for all you restaurants out there--I am talking to you. Your Facebook page is probably the 3rd most popular link for your business, after the menu and reservation link on your website.
2. It keeps the conversation going
That being said, social media is all about continuing the conversation with your customers. It’s a way to connect with your audience. Sure it’s about promoting product details or announcing your latest project, but it’s also a way to have a dialogue with your target audience—ask questions, gain insight and receive reviews.
3. It keeps your brand fresh
Unless you have a storefront or are regularly adding new content to a portfolio, gallery or blog, your website probably stays somewhat static. And one should hope so. After all the time and effort you put into your site, you should be able to ignore it for awhile, knowing it appropriately represents your business and is helping you gain new clients. If not, let’s talk! (Link to our website details!)
Facebook allows you to share status updates as they're happening--and with the new Facebook Live video option this is truer than ever. The best way to maintain brand awareness is by continually reaching your audience and what better way to do that then with new stories you’re posting regularly on social media?
4. It’s cost-effective
Y’all, it’s free! How could you not have a social media account for your business? Yes, there are some tricks and tips that do involve money such as Facebook advertising and paid boosted posts—which we can help with—but when done correctly, is still cost effective and definitely affordable.