A brand is the combination of all of the experiences, impressions and knowledge that a client has about your business - basically, it's a client's feeling about your business. It's so much more than a logo, which is just a graphic or mark that identifies your business. Having a cohesive brand that is used consistently by your business is key to your success. Here are three reasons why you should invest in branding:
1. Branding gets you recognized. One of the biggest components of your brand is the logo. Think of it as the "face" of your business. This logo will appear on all online and printed materials that a client or customer sees. A professionally designed brand is simple, powerful and makes a lasting impression that will bring your clients back to your business repeatedly.
2. Branding builds trust. As customers, we are more inclined to work with a business that appears professional, refined, genuine and consistent. Your business will benefit from marketing your brand with those key points in mind.
3. Branding generates referrals. People love to share brands that they love. But, if your brand is forgettable, then your customer cannot tell others about your business. A strong brand is important to generating referrals or viral social media traffic.