Written by Jen Lowe - Branding & Photography Director | Business by Barnhill
If you are like most businesses these days, social media and a strong web presence are integral parts in your business marketing strategy and success. But it’s important to remember that that presence starts with YOU! And because of that, it’s really important that you have professional portraits that reflect you and the brand that you represent.
For many years, prior to all the many forms of social media available, the one consistent industry that you would see utilizing a headshot on a regular basis was the real estate industry. You would see an agents face on their cards, on the signs posted in a yard, on magnets on their cars, or even on the grocery store cart! It’s actually rather brilliant - I see this guys face ALL OVER the place and his name is the first name that comes to mind when somebody is talking about looking for a realtor. And just like that he’s got another new client.
The fact of the matter is that most people associate a business with a name/logo (which we’ll talk more about later!) and a face, especially with smaller businesses that are typically providing a more personalized service and working directly with their clients. Professional portraits are often the first contact people have with you, especially when we rely so heavily on our social media presence. A professional portrait adds the personal association that many people want when making business decisions - they want to know you. They want to know who they will be working with.
When making the decision to have portraits done, it is imperative that you have a session that will create the type of photo that’s right for your business and branding. These images should represent what type of business owner you are. In business, it is very important to build trust with your clients, which starts with your first impression. Typically these first impressions are established through social media, so once you have portraits done you should be using these images as part of your overall marketing and branding strategy, used consistently throughout your marketing.
I am fully aware that the prospect of being in front of the camera can be a daunting thought. But don’t let that deter you from taking the steps needed to create a presence that reflects who you are as a business owner. As much as I’d love to say “sure - that’s a great selfie taken with your cell phone”, we all know that, while it may be a great photo of you, you definitely need something more professional to promote your business. And that is when you go ahead and take the plunge into letting a professional get to know you and create images that work to promote you, your business and your brand!